On this episode of The Roundup with Capitol Ranch, host Colton Harbert, sits down with Steve Roberson, Founder and CEO of Land ID, formerly known as MapRight, one of the leading property intelligence and land mapping platforms.
In this episode:
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Steve Roberson – Land ID CEO + Founder
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Colton Harbert – The Round Up with Capitol Ranch Podcast Host
Land ID & the Evolution of Land Mapping
Steve shares his journey from GIS and real estate technology to building Land ID. Along the way, his company has helped transform how land professionals analyze, market, and understand property.
In addition, Steve and Colton discuss the challenges of bringing modern technology into one of America’s oldest industries. Technology is quickly changing the way landowners, brokers, and investors approach real estate. For example, GIS mapping, property data, and artificial intelligence can provide valuable information when evaluating land.
The conversation also explores the evolution of land brokerage. Steve shares what he has learned about building a successful company through persistence, innovation, leadership, and long-term vision.
Meanwhile, the land industry continues to evolve. Colton and Steve discuss artificial intelligence, data-driven decision making, rural America, and land stewardship. They also look ahead at where the ranch and land market may be headed over the next decade.
Throughout the conversation, Steve shares lessons learned while building Land ID. However, technology is only part of the story. The emotional connection people have with land remains incredibly strong. Ultimately, that connection continues even as the technology surrounding land ownership changes.
Whether you’re a landowner, ranch broker, land investor, or real estate professional, this episode offers valuable insight. It’s also a great conversation for anyone passionate about rural America, land, and the outdoors.
Want more trusted insight and stories from the outdoors? Follow The Roundup with Capitol Ranch on Spotify. Capitol Ranch highlights voices from across the industry. Topics range from Texas ranching and ranch real estate to land ownership and outdoor pursuits nationwide.
Finally, do you have a unique story, ranching perspective, or outdoor topic to share? Contact Capitol Ranch to discuss a possible collaboration!
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